An exhibition and a travel guide on viniculture and industrial culture

The aim of the project is to use the tourism potential of regional viniculture and to show it in the context of the industrial development of the Lusatia. The modern vineyards do not base only on a rich tradition, but are associated, particularly in the recent decades, with innovations and transformations of the cultivation and production technology. In the context of cultural tourism marketing, the interaction between industrial progress and contemporary viniculture was not considered, so far. This applies to the Lusatia, too. Since there is hardly a tourism market in Lusatia and the region is primarily known as a center of coal and energy industry, a future connection between viniculture and industry culture seems to be obvious.

Management: Karolina Hettchen
Period: 2010-2011
Organization: Dirk Maier, Berlin
Topic: Tourism, Regional marketing